Interstitial Ad V/S Banner Ads

Interstitial advertisements are full-screen ads that cover the interface of the application, completely. They are often placed at transitional point’s inflow of an app, such as between activities, between screens, during the pause between game levels or pages in-app. They often stay on the screen for a little number of seconds until an “x” out button comes along. They have a higher click-through compared to banner ads.

Banner ads are the small banners across the top of a screen or an app page. They are commonly used for mobile ad format. Banners are also called display ads, they are usually at the top or bottom of the screen. They are very popular in mobile advertisement networks at the moment

Pros and Cons of Interstitial and Banner Ads:

Pros of Interstitial ads:

● They pass mobile’s biggest hurdle which is limited real estate because they consume the entire screen.

● Interstitial forces users to interact by clicking on the ad.

● Interstitial grabs user’s attention and has high conversion rates.

Cons of Interstitial ads:

● Interstitial ads can stop users from completing an action by forcing them to look at an advertisement unless they click out.

● Many users may find this irritating, so adding too many of these ads may eventually lead to app uninstalls.

Pros of Banner ads:

● They are less intrusive

● Easy to create and cost-efficient

● They don’t need additional steps to see content

● They can be used or ignored without interruption

● Banners don’t make people angry, interstitials do.

Cons of Banner ads:

● People don’t click on banners anymore.

● Banners are small ads with smaller text on a small screen, so they are not very attractive on mobile.

● They have very low engagement.

Why Mobile Interstitials?

Mobile Interstitials help in getting undivided user’s attention. In an age where attention spans are less due to an increased number of devices- the consumer is always distracted by something or the other. By using the entire screen, the whole space is being used. Whether the consumer is on the phone or the tablet, their attention will be held on to the ad playing in front of them. This further leads to an increase in engagement, click through and finally conversions. An interstitial ad gives the consumer the option to close the ad and continue on the app.

The ads usually appear:

● Before launching the app

● In between levels

● Before a user exits

The ad also does not interfere with the main app, it can be called minimal.

Performance of Banner Ads and Interstitial:

When 1000 campaigns were taken into consideration, some performance insights came into existence.

Android-

Banner ads- best conversions for lifestyle apps (2.03%)

Interstitial ads- best conversion for games (3.05%)

iOS-

Banner ads- classified apps (2.8%)

Interstitial- Entertainment and social apps (2.28% and 2.72%)

Google’s decision on Interstitial Ads:

Google search Penalize Mobile Sites with interstitial Ads. They want the brands to use more user-friendly ads such as banners. This is to enable users to see the content that they came looking for.

Because of VDO.AI’s technology, video interstitial ads can be made on web pages and apps the right way and help publishers in the growth of revenue.

Conclusion:

According to us, if it is an interstitial v/s banner ad, we would love to choose a banner ad, this is because, as a user it is easier to ignore or pay attention to banner ads, they don’t like to be perturbed and forced to watch an ad for some seconds. Why an ad should be displayed on a full page when it is possible in a small space. Interstitial advertisements are advertisements that fully cover the interface of their application. They are often placed at transitional points. Banner ads are small banners across the top of a screen/ an app page. The pros of interstitial ads are more than the cons. Banner ads have more pros than cons. Banner ads have the highest conversion in lifestyle and classified apps. Interstitial ads have the best conversions in games and social and entertainment apps. Google penalized all mobile sites with interstitial ads.